WorkStrengths works with companies to unleash the power of engaged employees and great leadership. We train individuals to leverage strengths to maximize effectiveness, uncover competitive advantages, develop professional capabilities, and navigate complex business environments. Our approach creates positive and indelible change in individuals, the teams they lead, and the companies they work for.


Dr. Jennifer Selke is dedicated to helping people find jobs they love that best utilize their strengths and to helping companies engage workers for maximum impact and value. Since 2003, she has used Gallup’s strengths-based management model to successfully manage one of the nation's largest summer camp programs at the University of California at Berkeley, employing approximately 150 high school and college students each summer. Jennifer’s expertise on the millennial generation including its culture, trends, the latest research focusing on this group and its future implications for employee engagement, motivation, retention, and workplace adaptations.  

Jennifer holds a Ph.D. in Educational Psychology from the University of California at Berkeley. She is a Licensed Educational Psychologist (LEP #2858) and is on the faculty in the Graduate School of Education at the University of California at Berkeley. Her services involve direct coaching programs and workshops geared toward helping recent college graduates and high potential employees excel in the workplace. With a background in training large groups (200+) of summer camp staff, Jennifer excels in providing dynamic, learner-centered, and experiential workshops for both large and small groups.  

She has worked with a wide range of companies and organizations both large and small. Her clients include Cisco Systems, Inc; eBay, Inc; the Archdiocese of New Orleans; the United States Air Force; Standard & Poor's; the American Osteopathic Association; the San Francisco Zoo; South by Southwest; Novartis; Stanford University; Northeastern Illinois University; the Consumer Electronics Show; the National Association of Broadcasters; and New Media Expo.  

Developing high-potential individuals to become the next generation of thought leaders is not only Jennifer’s mission but her passion. In addition to supporting a large staff at UC Berkeley, She is also a featured facilitator with BRAND U Events, a talent accelerator working with young professionals in Fortune 500 companies and media agencies.  

StrengthsFinder® Top Strengths
Learner | Maximizer | Relator | Self-Assurance | Individualization
Achiever | Activator | Focus

Sample Lecture (video link) 
How to Leverage Your Strengths Advertising Week New York 2016

Betsy Flanagan


Betsy is passionate about helping companies and individuals leverage their strengths to achieve their leadership potential, develop professional capabilities, maximize effectiveness, and navigate complex business environments. Her approach creates positive and indelible changes in individuals, the teams they lead, and the companies they work for. She is results-oriented and pragmatic, drawing on her experience in executive positions within large corporations and top-tier venture-funded startups across diverse industries including technology, financial services, health care, and higher education. Her professional history includes founding successful companies, top corporate executive advisory work, management responsibility in startups and large organizations, and Investor Relations company spokesperson for a Fortune 25 company – all of which give her a broad perspective on the unique challenges leaders face in managing effectively.

Betsy holds an AB in Anthropology from Harvard University, cum laudeand an MBA from University of Virginia’s Darden Graduate School of Business. In addition, she is a Gallup Certified Strengths Coach, completed Leadership Coaching Training at iPEC, and is a certified Master NLP Practitioner.

If you’re looking for an engaging and insightful strengths speaker for your company or conference, Betsy brings a wealth of knowledge and experience. In addition to working with premier companies like Wells Fargo, McKinsey, and Blue Shield of California, she is a frequent speaker on the topic of Millennials and workforce engagement at leading technology conferences like CES, SXSWi, iStrategy, and NMX, among others.

StrengthsFinder® Top Strengths
Ideation | Futuristic | Learner | Empathy | Individualization